Melanoma - John Raper's close call

Rugby legend Johnny Raper talks about his "melanoma attack" in our 2011 community service announcement, 'Close Call' which launched the 2011 National Shade Day campaign.

The ad was devised after Raper spoke at an Melanoma Institute fundraising event in 2010. The ads will run across television, radio and print and highlight National Shade Day on September 2 2011. Australia has the world’s highest incidence of melanoma and the campaign aims to raise funds to research the deadly disease.

Mojo undertook the work on a pro bono basis and was supported by Toyota which has an ongoing relationship with Melanoma Institute Australia. Other contributing partners were: Cutting Edge, The Finch Company, Song Zu, The Media Store, Haystac Public Affairs, and Johnny Raper himself.