It's time to outlaw sunburn on reality TV shows - enough is enough
31 July 2017
It feels like groundhog day - another reality TV show, another batch of blatantly sunburnt contestants.
Earlier this year it was Cheryl on Married At First Sight. Last night it was Australian Survivor's turn - and its debut didn't disappoint in the sunburn stakes. Who else noticed the bare arms, backs, shoulders and legs exposed to the searing heat and elements? The painful glow of raw sunburn the inevitable result.
When will TV producers get with the program? Sunburn drastically increases your risk of melanoma, and melanoma kills. It's a sad reality for too many Australian families. One Australian dies from melanoma every five hours, and it kills more 20-39 year olds than any other cancer.
Surely TV executives have a responsibility to safeguard contestants from harm during the filming of what ultimately is a game. They wouldn't ask contestants to perform death defying stunts without full safety equipment and harnesses. So why do they ignore the very real and potentially deadly health risk that comes from sunburn?
But more than that, reality TV shows also have a responsibility not to normalise sunburn, and by doing so, portray it as a sign of strength and endurance. While network executives are no doubt this morning basking in the glory of Australian Survivor's ratings success, I'm lamenting the fact that thousands of impressionable young viewers are now even more desensitised to the dangers of sunburn. Melanoma is not a game, and its greatest risk factor - sunburn - has no place on a reality TV game show.
It makes me frustrated. It makes me angry. But mostly it makes me sad. While we at Melanoma Institute Australia are trialling new melanoma treatments to save lives, and educating the community about the need to protect themselves from the sun, shows like Australian Survivor are doing the exact opposite during prime-time viewing.
My challenge to the networks is this: let's outlaw sunburn on reality TV shows, and treat it like the potential killer it is, just like smoking and drink driving. By forging an alliance, we can outwit, outplay and outlast melanoma. Only then will our children and grandchildren be the ultimate survivors.
CEO, Melanoma Institute Australia
For more information, please contact:
Jennifer Durante |Melanoma Institute Australia | 0412 798 990 | email@example.com
SAVE THE DATE:
Federal government urged
We want to thank every member of Team Melanoma and everyone who donated to them. With your help, we are moving closer to our goal of zero deaths from melanoma!
Lauren O'Brien tells us why she's running for a cause close to her heart
MIA could not do what we do without the incredible support and effort of our community fundraisers. We’d like to highlight some of the wonderful events organised by our community in
An international study, led by researchers from Melanoma Institute Australia, QIMR Berghofer Medical Research Institute and The University of Sydney as part of the Australian Melanoma Genome Project, has discovered that a drug traditionally used to treat a
Researchers from Melanoma Institute Australia took centre stage at the American Society of Clinical Oncology Annual Meeting in Chicago. Results presented by MIA’s contingent have the potential to create better patient outcomes and change the way advanced melanoma
Today is International Clinical Trials Day – a day to recognise and thank the amazing people who conduct, organise, and coordinate clinical trials.
“I’m the age Emma was when she passed away. It almost feels
As always, part of the PBAC process invites clinicians, patients and other stakeholders in the cancer community to make submissions
As always, part of the PBAC process invites clinicians, patients and other stakeholders in the cancer community to make submissions in support of the PBS listing.
MIA had four winners in the 2017 Premiers Awards. Find out how winning has influenced their work over the past year.
Cancer Council awards Melanoma Institute Australia researchers funding for ground-breaking cancer research projects
Almost $9 million of new funding was awarded to 13 ground-breaking cancer research projects at the 2019 Cancer Council NSW Research Awards.
Georgina V. Long is co-medical director of Melanoma Institute Australia and Chair of Melanoma Medical Oncology and Translational Research. She is the first woman president of the Society for Melanoma Research.
Quintessential Aussie girl and media personality Sophie Monk has been announced as a National Ambassador for Melanoma Institute Australia (MIA) and its national awareness and fundraising campaign, Melanoma March.
Australian researchers have for the first time identified specific cells and receptors in the immune system which predict how a patient will respond to treatment with immunotherapies, potentially paving the way for the development of personalised therapy for all cancer patients.
Melanoma March is thrilled to introduce Ricky as our official Principal Partner for 2019!
World record holder, Olympian and Australian swimming champion Cate Campbell has been announced as National Ambassador for Melanoma Institute Australia (MIA) and its national awareness and fundraising campaign, Melanoma March.
MIA's expertise was essential to a recent Nature publication spearheaded by Perth’s Telethon Kids Institute and The University of Melbourne.
MIA is delighted to be hosting the MD Anderson pathologist on his first ever trip to Australia.