It's time to outlaw sunburn on reality TV shows - enough is enough
31 July 2017
It feels like groundhog day - another reality TV show, another batch of blatantly sunburnt contestants.
Earlier this year it was Cheryl on Married At First Sight. Last night it was Australian Survivor's turn - and its debut didn't disappoint in the sunburn stakes. Who else noticed the bare arms, backs, shoulders and legs exposed to the searing heat and elements? The painful glow of raw sunburn the inevitable result.
When will TV producers get with the program? Sunburn drastically increases your risk of melanoma, and melanoma kills. It's a sad reality for too many Australian families. One Australian dies from melanoma every five hours, and it kills more 20-39 year olds than any other cancer.
Surely TV executives have a responsibility to safeguard contestants from harm during the filming of what ultimately is a game. They wouldn't ask contestants to perform death defying stunts without full safety equipment and harnesses. So why do they ignore the very real and potentially deadly health risk that comes from sunburn?
But more than that, reality TV shows also have a responsibility not to normalise sunburn, and by doing so, portray it as a sign of strength and endurance. While network executives are no doubt this morning basking in the glory of Australian Survivor's ratings success, I'm lamenting the fact that thousands of impressionable young viewers are now even more desensitised to the dangers of sunburn. Melanoma is not a game, and its greatest risk factor - sunburn - has no place on a reality TV game show.
It makes me frustrated. It makes me angry. But mostly it makes me sad. While we at Melanoma Institute Australia are trialling new melanoma treatments to save lives, and educating the community about the need to protect themselves from the sun, shows like Australian Survivor are doing the exact opposite during prime-time viewing.
My challenge to the networks is this: let's outlaw sunburn on reality TV shows, and treat it like the potential killer it is, just like smoking and drink driving. By forging an alliance, we can outwit, outplay and outlast melanoma. Only then will our children and grandchildren be the ultimate survivors.
CEO, Melanoma Institute Australia
For more information, please contact:
Jennifer Durante |Melanoma Institute Australia | 0412 798 990 | email@example.com
Throughout January our community created, hosted and participated in some amazing events, each of them helping us on our quest to reach zero deaths from melanoma.
Australian television presenter, interior designer and mother Kyly Clarke has been announced as the new Ambassador for Melanoma Institute Australia (MIA) and its national awareness and fundraising campaign Melanoma March.
Melanoma Institute Australia has recently partnered with three other organisations to boost support for melanoma patients and their carers across Australia.
Melanoma patients and their families across Western Australia will benefit from strengthened and expanded services with the merging of melanomaWA and Melanoma Institute Australia.
Australian researchers have played a critical role in the discovery of a potential new test to predict which early stage melanoma patients are at high risk of their disease recurring and progressing.
We are extremely grateful for our community fundraisers, who, even in this difficult time, have given up their time and effort to fundraise so we can continue to work towards our goal of zero deaths from melanoma.
Melanoma patients are set to benefit from subsidised access to immunotherapy treatment for high risk early-stage and advanced-stage melanoma patients.
An informative article on how immunotherapy is revolutionising cancer treatment, written by Jill Margo and featured in the Australian Financial Review.
Melanoma patients and their families in the Riverina will benefit from strengthened and sustained melanoma services with the merger of the Amie St Clair Melanoma Trust and Melanoma Institute Australia.
Belmont High School at Lake Macquarie has been announced winner of the 2019 SunSafe Student Ambassador Program video competition.
It’s time again to say thank you to our amazing community fundraisers!
Videos of the sessions at the recent Patient Information Evening co-hosted by Melanoma Institute Australia (MIA) and Melanoma Patients Australia (MPA) are now available for viewing.
MIA is well-represented in the poster sessions at the Society for Melanoma Research 2019 Congress in the USA, with four poster presentations being given by members of our translational research lab.
Professor Georgina Long has today opened the Society for Melanoma Research 2019 Congress in Salt Lake City, Utah.
MIA’s Co-Medical Directors, Professor Georgina Long and Professor Richard Scolyer, have both been named Highly Cited Researchers, according to the Clarivate Analytics Highly Cited Researchers 2019 list.
Melanoma Patients Australia (MPA) and Melanoma Institute Australia (MIA) have announced a new multi-year agreement to provide enhanced support services for melanoma patients nationally.
It is time again to say thank you to our incredible community fundraisers who are helping us get closer to our goal of zero deaths from melanoma.
MIA has presented promising data regarding progression-free survival rates for advanced melanoma patients at the ESMO 2019 Congress in Barcelona.
Another month has flown by and yet again we have a host of amazing community fundraisers who generously gave up their time to help us reach our goal of zero deaths from melanoma.