Saving lives this summer: 'Game On Mole!'
11 March 2020
How do you get people to start a conversation about an important health message?
Often you have to be bold to cut through and that’s certainly what our 'Game On Mole' campaign has done this summer.
The edgy campaign leveraged the iconic Aussie catch-cry ‘game on, mole’ to encourage young Australians to be sun safe, to be aware of any changes to their skin (by taking photos at the beginning and end of summer), and to seek medical advice if anything had changed.
Melanoma is the most common cancer affecting 15 to 39- year olds, with one Australian expected to be diagnosed with melanoma every half an hour.
We were overwhelmed by the positive feedback!
Thank you to the thousands of Aussies who bought ‘Game On Mole‘ t-shirts, took selfies, shared t-shirt pics on social media and started lifesaving conversations around sun safety and skin health.
Swimmer Cate Campbell and other influential Australians also joined the conversation and threw their support behind the campaign.
Top fashion influencer and founder of Elle Effect, Elle Ferguson, supported Game On Mole, encouraging young Australians to be sun-safe.
‘Melanoma is a deadly disease and the best chance of beating it is if you get it early.' Jason Clare MP, Federal Member for Blaxland and recent melanoma survivor, with 103 year-old melanoma survivor Bert Collins.
‘Rack off you fish-face moll is my contribution to the Australian vernacular, made famous in Puberty Blues. So I’m very happy to be supporting this campaign called Game On Mole!' Kathy Lette.
Limited stock of the Game On Mole t-shirts are still available while stocks last! See our Game On Mole website here.
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