Saving lives this summer: 'Game On Mole!'
11 March 2020
How do you get people to start a conversation about an important health message?
Often you have to be bold to cut through and that’s certainly what our 'Game On Mole' campaign has done this summer.
The edgy campaign leveraged the iconic Aussie catch-cry ‘game on, mole’ to encourage young Australians to be sun safe, to be aware of any changes to their skin (by taking photos at the beginning and end of summer), and to seek medical advice if anything had changed.
Melanoma is the most common cancer affecting 15 to 39- year olds, with one Australian expected to be diagnosed with melanoma every half an hour.
We were overwhelmed by the positive feedback!
Thank you to the thousands of Aussies who bought ‘Game On Mole‘ t-shirts, took selfies, shared t-shirt pics on social media and started lifesaving conversations around sun safety and skin health.
Swimmer Cate Campbell and other influential Australians also joined the conversation and threw their support behind the campaign.
Top fashion influencer and founder of Elle Effect, Elle Ferguson, supported Game On Mole, encouraging young Australians to be sun-safe.
‘Melanoma is a deadly disease and the best chance of beating it is if you get it early.' Jason Clare MP, Federal Member for Blaxland and recent melanoma survivor, with 103 year-old melanoma survivor Bert Collins.
‘Rack off you fish-face moll is my contribution to the Australian vernacular, made famous in Puberty Blues. So I’m very happy to be supporting this campaign called Game On Mole!' Kathy Lette.
Limited stock of the Game On Mole t-shirts are still available while stocks last! See our Game On Mole website here.
The 2021 Australasian Melanoma Conference (AMC2021) will held in Sydney, Australia.
A re-cap of the wonderful, and often very creative, community fundraising initiatives over the April to June quarter.
Our patients who donate their tissue samples and records to our research are helping to make a difference to the lives of future melanoma patients.
MIA researchers have recently been awarded two competitive funding grants, which will help facilitate their ground-breaking work in melanoma research.
Melanoma survivor Matt Kean is doing a 1000km bike ride around the Riverina this October, to increase awareness of melanoma and raise funds for Amie St Clair Melanoma - MIA. There are many ways you can be part of this life-changing ride!
Celebrate the 10th anniversary of Amie St Clair Melanoma at the Annual Ball in Wagga Wagga!
Riverina patients gain access to potentially life saving immunotherapy treatment close to home.
MIA's Prof Scolyer has been appointed as an Officer (AO) of the Order of Australia.
In a breakthrough which could extend to the treatment of other cancers, a new immune checkpoint inhibitor has proven effective in helping save the lives of advanced melanoma patients.
Whilst our research and clinical teams are trialling new treatments to save lives, it is our nurses who are on the front line providing care and support.
The easing of COVID restrictions has meant the return of community events, and we recognise the generous support of our community fundraisers.
Melanoma patients and their carers are being urged to participate in a ground-breaking survey which will shape the future of melanoma treatment, research, support and funding in Australia.
We have been buoyed by the wonderful support for our Melanoma March campaign, and our mission to cover Australia in footprints continues into April!
There was a wonderful feeling of community support amongst the melanoma patients, families and friends at the WA Melanoma Community Form.
The Price family has decided to share their story to inspire Australians to support research into new melanoma treatments.
New research has provided evidence in favour of a structured skin surveillance program for high-risk melanoma patients.
Melanoma research saved Bert's life at 101 and now he wants to give back.
A new MIA online risk calculator for clinicians can determine the likelihood of thin melanoma spreading.