Stop the Spread campaign shortlisted
22 June 2016
Melanoma Institute Australia's 'Stop the Spread' campaign has been shortlisted in the 2016 Cannes Lions International Festival of Creativity.
The campaign - an initiative of Disciple Communications and JCDecaux Sydney - was a digital panel outdoor campaign that demonstrates how every donation gets real results in real time.
The digital panel displayed a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation then reacts to each donation by shrinking down considerably before it starts growing again.
The annual Cannes Lions International Festival of Creativitiy is a global event for those working in the creative communications, advertising and related fields.
The outdoor installation was set up in Pitt Street Mall in Sydney for a week in October 2015.
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Carole Renouf, CEO for MIA thanks Toyota for helping fuel ongoing melanoma research.
Fraser Dykes tackled the Kokoda Trail on an eight day trek in memory of his friend Mark 'Bod' Boddison.
Harvard’s Clinical Professor Martin Mihm and MIA’s Conjoint Medical Director Professor Richard Scoyler delivered a series of lectures on melanoma pathology in Vancouver, British Colombia this week at the world’s biggest annual pathology meeting.
A round of applause for a well deserved win.
A message from our CEO, Carole Renouf
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