Stop the Spread campaign shortlisted
22 June 2016
Melanoma Institute Australia's 'Stop the Spread' campaign has been shortlisted in the 2016 Cannes Lions International Festival of Creativity.
The campaign - an initiative of Disciple Communications and JCDecaux Sydney - was a digital panel outdoor campaign that demonstrates how every donation gets real results in real time.
The digital panel displayed a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation then reacts to each donation by shrinking down considerably before it starts growing again.
The annual Cannes Lions International Festival of Creativitiy is a global event for those working in the creative communications, advertising and related fields.
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MIA's 'Stop the Spread' campaign has been shortlisted in the 2016 Cannes Lions International Festival of Creativity.
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